Build products that customers love.

I help tech companies create exceptional product experiences. From AI platforms to streaming services, I've spent 20 years turning complex technical challenges into products that delight millions of users at Disney, Adobe, and Comcast.

Rick Wisher at whiteboard
Let's Talk Strategy

Great products start with understanding your users

Your engineering team is talented. Your technology is impressive. But building products people love requires more than technical excellence—it demands deep customer empathy, thoughtful design decisions, and the ability to balance user needs with business goals. You need someone who's done this at scale.

01

Customer-Centric Product Strategy

Build products users actually want. I'll help you deeply understand your customers, validate solutions through research and testing, and create roadmaps that prioritize genuine user value.

02

Experience Design & Innovation

Transform complex technology into delightful experiences. I'll guide your team in designing intuitive interfaces, seamless workflows, and moments that exceed user expectations.

03

Execution with Quality

Ship products that work beautifully. I'll help you build the processes, culture, and team dynamics that consistently deliver high-quality experiences users trust and recommend.

Strategic product consulting for user-focused companies

I work with tech companies committed to building products that solve real problems and create genuine value for their users.

Product Discovery & User Research

Build the right product by deeply understanding your users. I'll help you conduct effective research, validate assumptions, define your value proposition, and create a product vision grounded in real user needs.

Perfect for: New products seeking product-market fit, existing products pivoting to new markets

AI/ML Product Strategy

Make AI meaningful for your users. I've built ML platforms that serve millions by focusing on real user problems first, technology second. I'll help you identify where AI creates genuine value and design experiences that feel magical, not mechanical.

Perfect for: Companies integrating AI thoughtfully, building AI-native products with strong UX

Platform & Developer Experience

Create platforms developers love to use. I've designed B2B2C platforms serving billions by obsessing over developer experience. I'll help you build elegant APIs, intuitive SDKs, and documentation that empowers your partners to succeed.

Perfect for: Companies building developer platforms, API-first products, partner ecosystems

Product Optimization & Growth

Turn struggling products into user favorites. I've improved retention and satisfaction by deeply understanding why users leave and what would make them stay. I'll help you identify friction points, improve core experiences, and build the features that truly matter.

Perfect for: Products with engagement or retention challenges, teams seeking quality improvements
150M+ Users Served Daily
100+ Partner Integrations
Billions of Seamless Experiences

Building Disney's Streaming Platform Experience

The Challenge: Disney needed to deliver Disney+, Hulu, and ESPN across every major device—from Apple TV to smart TVs to game consoles—with a consistent, high-quality experience. Millions of subscribers depended on seamless playback, intuitive navigation, and reliable performance across billions of devices.

The Solution: I led product strategy for Disney's Device Platform, creating the B2B2C ecosystem that powers subscriber experiences globally. This included partner SDKs, quality monitoring systems, and the frameworks that ensure every viewer gets the same magical Disney experience, regardless of how they watch.

The Impact

Scaled to 100+ partner integrations maintaining consistent UX
Served 150M+ Disney+ subscribers across the globe
Built AI-driven quality monitoring for billions of viewing sessions
Improved app performance and user satisfaction scores
Reduced subscriber churn through better experience quality
Created platform that powers three major streaming services

Ready to build something users love?

Whether you're launching a new product, improving an existing one, or transforming how your team thinks about user experience, I can help. Let's discuss your vision and see how we can create something exceptional together.

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