Case Study
Building Disney's Streaming Platform Experience
The Challenge: Disney needed to deliver Disney+, Hulu, and ESPN across every major device—from Apple TV to smart TVs to game consoles—with a consistent, high-quality experience. Millions of subscribers depended on seamless playback, intuitive navigation, and reliable performance across billions of devices.
The Solution: I led product strategy for Disney's Device Platform, creating the B2B2C ecosystem that powers subscriber experiences globally. This included partner SDKs, quality monitoring systems, and the frameworks that ensure every viewer gets the same magical Disney experience, regardless of how they watch.
The Impact
Scaled to 100+ partner integrations maintaining consistent UX
Served 150M+ Disney+ subscribers across the globe
Built AI-driven quality monitoring for billions of viewing sessions
Improved app performance and user satisfaction scores
Reduced subscriber churn through better experience quality
Created platform that powers three major streaming services